MEDIA-AC5
ŁÓDŹ, POLAND
2022
Disconnect is a media art festival in Łódź that brings together exhibitions, performances, and workshops. I worked on the 2022 edition while completing my Media Arts Cultures Scholarship, contributing to the conceptual and visual direction of the event.
I created the festival's visual identity, defined the color system for the program categories, designed the adaptable logos, and developed the social media strategy and templates. The program was structured into three categories: Zjawiska / Actions, Here and Elsewhere, and Energy Workshop.
The event was successful, supported by a visual strategy and digital presence that connected strongly with students and the art community of Łódź.
I focused on creating a cohesive visual language that unified the program and reflected the aims of the curatorial team.
CREATIVE DIRECTION
PHOTOGRAPHY
Hanna Hrynkevich