NORMANDIE

RECORDS

SAN SALVADOR/

LOS ANGELES

2022

Frutsi! is the official music video for Gabriela Triste’s viral pop single, a track rooted in Salvadoran childhood references and widely embraced by young audiences across Latin America. I developed the creative concept, including target research, storyboarding, visual direction, and narrative. I created all motion graphics, art direction while collaborating closely with Velvet Kid, who illustrated the characters.

I animated and edited the complete video, designing a visual world filled with cultural references and interactive easter eggs that encouraged audience participation. The piece became a regional success, surpassing 240,000 views on YouTube and resonating strongly with Latin American youth.

Frutsi! was nominated for Best Salvadoran Music Video of the Year at Premios 503.