SIMAN

SAN SALVADOR

2019-2022

I joined SIMAN, one of the largest retail chains in Central America, as its first Multimedia Coordinator, responsible for shaping how motion design and digital visuals enhance the in-store experience and translate to social media marketing.

I developed motion guidelines for all campaigns and created animations for social media, in-store screens, and videowalls across retail locations. I also built the multimedia workflow from scratch, managing content production, scheduling, and screen operations.

Working with the marketing team and design lead Ingrid Molina, I helped introduce SIMAN’s first motion design system, establishing visual standards for future campaigns. This work improved content consistency across stores, increased engagement in promotional areas, and strengthened SIMAN’s digital retail identity.